This report provides an update on US TV viewership ratings across cable and broadcast networks through mid-June 2026. It highlights continued declines in cable primetime ratings and varied performance in broadcast networks driven by sports content.
Key Takeaways
- 1.In 2Q26-to-date, broadcast network primetime ratings increased 23% yoy, driven by sports, while cable network primetime ratings declined 14%.
- 2.Broadcast primetime ratings excluding sports declined 5% yoy in 2Q26-to-date.
Table of Contents
- TV Viewership Tracker: L3 through week ending June 14th, 2026
- L3 Total Day Cable - Week ending June 14th, 2026
- C3 - Week ending May 31st, 2026
- C3 ratings released
- Broadcast primetime: +23% yoy 2Q26-to-date
- Broadcast primetime (ex-sports): -5% yoy 2Q26-to-date
- Cable primetime: -14% yoy 2Q26-to-date
- Valuation, price targets, and key risks
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Authors
Michael Ng, CFAYash Goenka, CFA
Securities
DISCMCSAVSNT
Themes
Cord-cuttingSports Rights Inflation
Regions
North AmericaUnited States